Accountant (for small business owners and self-employed professionals)
Audience objectives:
- current clients — to make working with you faster and more efficient
- prospective clients — to demonstrate your understanding of small business needs and dedication to serving small business owners
Blog topic ideas:
- seasonal reminders for tax and income tax filing deadlines
- tax deductions and credits, including those most often overlooked and red-flags or pitfalls to be aware of when claiming a deduction
- tax planning tips
- how to read financial statements and what that information indicates about the health of your business
- guide to capital expenditures and business investments
- tax regulation changes affecting small businesses
- special deductions for small businesses
- suggestions for dealing with government agencies
- business grant and low-interest loan sources
- employee benefits, compensation and payroll considerations
- local and federal sales tax collection and remittance information
- tips for increasing revenue and reducing expenses
- case studies highlighting how you’ve helped clients achieve their financial goals
- recommended accounting, invoicing, time tracking, and inventory management software
- referral partners, such as bookkeepers, business or money coaches, lawyers, and insurance advisors (how they help, what traits to look for, and who you specifically recommend)
- checklists for tax planning
Real-world examples: Montreal Financial and HIS CPA, P.C.
Acting Coach
Audience objectives:
- existing students — to encourage them to continue their studies with you
- aspiring actors — to convince them that they need training to succeed and that you are their best choice to provide that training
Blog topic ideas:
- Upcoming classes and sessions
- Guest instructors and special workshops
- Past and current student profiles
- Auditions and acting opportunities
- Outline specific acting methods or techniques (based on your personal approach)
- Acting exercises to develop specific skills
- Compare acting warmups, improvisational exercises, and preparation tools, with pros, cons, and best times to use each
- Critique various techniques used by different high-profile coaches
- Link to other related professionals, such as voice coaches or dance teachers, who may contribute to your students’ success
- Discuss acting performances, past and present, stage and screen
- Review recommended books and online resources to challenge and inspire your students
- Foundational overview of acting as a profession and setting expectations about working with an acting coach
- Guidance on navigating the emotional, social and financial challenges of pursuing a career in acting
- Tools for building confidence and the mental resilience to handle rejection
Real-world example: Action Coach Scotland
Architect (for residential projects)
Audience objectives:
- potential clients — to demonstrate both your design and project management skills while also inspiring future home builders to launch their projects
- past clients — to cultivate them as influencers who refer your services to friends and associates
Blog topic ideas:
- Showcase completed projects, including details of the process, sketches, drawings, and photos of the finished building
- Sample project timelines and fees, illustrating planning and budgeting variables and considerations
- Overview of the project planning process
- Guide to architectural styles
- Inspirational examples of architectural features and finishes in both public buildings and residential homes
- What to expect during a new construction or renovation project
- Review of new and commonly used building materials
- Training and credentials to look for in a qualified architect
- Questions to ask when checking references
- How to interview and hire the right contractor
- Interviews with building contractors about what they do and best practices
- Referrals to recommended suppliers, contractors and resources
- Media mentions, appearances, interviews and awards
Real-word examples: Life of an Architect and WJB Designs
What is the A-Z Blog Topic Ideas series all about?
Throughout the year, I’ll brainstorm blog topic ideas for a variety of service-based professionals and small businesses. Use these writing topics to spark an idea for your next business blog post!
If any of these ideas inspire you to try out a new direction with your web marketing, I’d love to hear about it in the comments below!
Return to the main list of Topics to Write About on Your Small Business Blog.
Great article you’ve post. Taxes are far and away the largest and fastest increasing expense in the average household budget.
Great ideas..thanks for the info..
Thanks for sharing this. I am looking for financial topics. This article that you shared is very informative and useful. Hope to read more article like this from your website.